Please note: this is a cross-post by Alasdair Munn. You can find his website here. Enter Alasdair Munn: Open source is more than a bunch of software, but our quest to define, own and control ideas limits our ability to progress. This is the war cry of open source enthusiasts. Our capitalist indoctrination and the command… Read More →
Social Media’s ROI has never been more important than in today’s economy. Cheap and sustainable strategy’s are a must.
Context rules in the realm of social media. Great writing or video is of no value if it does not engage with the right audience.
Social Media’s value proportion might just be CQ. The wonderful speed and power of these communications is helping us evolve.
The deep end of social media can lead to wasted efforts and resources – avoid it.
User Generated Content (UGC) is a great aspect of social media. But Enhancing to User Generated Value is more complex.
The basics of understanding social media’s future requires we look ahead of the curve – and see it is already happening.
Making social media sustainable is not as simple as a choice – it is creating a community that will keep coming back.
Establishing an ROI of Social Media isn’t a science, but there are some very important steps to take. Otherwise, you risk alienating your audience.
The ROI of Social Media has to be carefully calibrated to get the most out of your investment – in time and money.