Having been in the space we now call “Social Media” for over 15 years, I am trying to recall how we came to this phenomenon and why some are still questioning it. We have several hundred million people connected via Facebook and an academy award nominated film on the subject. Why are some still in… Read More →
Creating social impact through social media requires a strong mind for community organizing. It can be a wonderful tool.
Viral marketing—why such an off-putting term? Well, it’s become increasingly more fitting these days, standing for marketing efforts that usually comes across as crass, undesirable, and in-your-face. Spreading the word via the internet like a disease, into every appropriate (and inappropriate) channel, doesn’t sound like the type of marketing companies or agencies would want to… Read More →
By Allan Francis Munn: The Grey or Silver Market starts around age fifty and continues to the end of life’s journey. In America alone, there are 78 million baby boomers, people born post 1950. Unlike the majority of generations before them, these boomers will lead more active, inventive and creative lives than their predecessors. It… Read More →
The basic examples of green marketing taught us something very important: that motivation, more so than resources, can lead to wonderful change.