This year, I am finding people are communicating on an entirely different level. People are interacting with more consideration, yet with more candor and curiosity.
I realize nurturing important personal relationships is very similar to developing a brand strategy. If we haven’t taken the time to understand a particular person who is important to us, there is no doubt the lack of this crucial foundation that will eventually show its colors when times are tough. In many cases, our personal… Read More →
At my company, we believe in the power of interconnected conversations and the potential of the Internet to encourage them. Any brand that uses Social Media is tapping into that wellspring of promotion, but this is only half of the capability of Web 2.0/4.0 The other comes from collaboration, such as with cross-promoted cause marketing.… Read More →
To create in your face branding you need to get inside your customer’s head, and under their skin – you need to know them inside and out.
Telling your brand story requires you think deeply about what makes your brand special. What is its personality, and interests?