I realize nurturing important personal relationships is very similar to developing a brand strategy. If we haven’t taken the time to understand a particular person who is important to us, there is no doubt the lack of this crucial foundation that will eventually show its colors when times are tough. In many cases, our personal… Read More →
The value of social media comes when you put yourself in the shoes of your partner(s) when attempting to make an impact on the web.
I just finished a Skype call with an American friend of mine who has been in Cape Town for a year. She was telling me how she loves it, yet misses certain aspects of her American country. Being an immigrant myself (born in Zimbabwe, with the fortune to have dual citizenship with Britain and the… Read More →